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Luxury Developments with Intriguing Indoor Pools

ARO came out ahead in Lux Exposé’s roundup of the best indoor pools around New York City. Residents of these Midtown West no-fee luxury apartments have access to a suite of wellness amenities, with the glorious indoor pool at their center. The pool is flanked on one side by “a custom vitreous glass tile wall … Continued

Channel the Holiday Spirit with These December Performances

Picture this: a soft blanket of snow has fallen across the city, and you’re walking in your warmest coat, stopping to stare into the festive window displays of your favorite neighborhood boutiques. Then, you duck into a dark, cozy theater to watch some of the world’s most talented performers. If you’ve ever had trouble getting … Continued

ARO’s Midtown West Holiday Shopping Guide

Bright and clever storefront displays, sumptuous handmade goods, and cheery holiday markets are appearing all around the Midtown West no-fee luxury apartment rentals at ARO, infusing the neighborhood with holiday magic. If you started planning and shopping for your loved ones back in July, we salute you. If you’re just now getting started, there’s no … Continued

Don’t Forget To Laugh! The ARO Guide to the 2019 New York Comedy Festival

The sleek new collection of Midtown West luxury no-fee apartments at ARO puts residents in the exhilarating heart of Manhattan, living just blocks away from some of the world’s finest dining and entertainment venues. Never is this proximity more rewarding than during New York Comedy Festival, the city’s premier comedy showcase featuring more than 200 … Continued

ARO Club 2: Dinner-Party Heaven at Home

The main perk of living in one of the luxury no-fee rental apartments at ARO in Hell’s Kitchen is its extraordinary access to some of the city’s best fine dining destinations. Not to mention, its central location in Midtown West means your friends and family from all parts of the city will be able to … Continued

ARO’s Guide to Late-Night Dining

Whether you’ve been at a Broadway spectacular or a late-night jazz concert or you’ve been propping up the bar in one of Midtown’s speakeasies, it’s now time for a “night bite.” Here are three deluxe locations to get a good meal—with no greasy pizza or underwhelming burrito in sight!—in the wee small hours near the … Continued

Carnegie Hall’s Stellar September Lineup

As the fall foliage begins to blaze bright overhead, there are plenty of equally vibrant musical offerings on tap this fall in Midtown, and many of them are a part of the stellar September lineup at Carnegie Hall. Luckily, residents of ARO’s Midtown West luxury no-fee apartments are just a quick autumnal stroll from the … Continued

MAD Ball: Protecting the Future of the Arts

The robust and energetic art scene in New York City has long been one of the city’s main draws. Even though the city offers unparalleled access to work from the art world’s leading painters, sculptors, designers, a thriving art community is not a given. Just like clean waterways and air, a healthy art scene is … Continued

Roseland Ballroom-replacing rental launches from $2,900/month

Roseland Ballroom-replacing rental launches from $2,900/month Five years after the project was announced, Curbed is reporting that leasing has launched at ARO, the 62-story tower bringing 426 luxury rentals to the Midtown West neighborhood in NYC. ARO, which was designed by CetraRuddy Architects, is located on the former site of the Roseland Ballroom and will … Continued

Next Act for Roseland Ballroom Site – The first look inside ARO

Next Act for Roseland Ballroom Site Where the Roseland Ballroom once stood on West 52nd Street now rises ARO, a collection of Midtown West rentals from renowned architectural firm CetraRuddy. When complete, ARO will rise over 60 stories into the air and contain 426 luxury apartments for rent, ranging in size from studios to a … Continued