ARO

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10 Questions with… CetraRuddy

10 Questions with… CetraRuddy With sky-high towers such as the 50-story One Madison, with its cantilevered white-glass cubes, and the recently completed 62-story ARO at 242 West 53rd Street, distinguished by its nesting glass rectangles, Interior Design Hall of Fame members John Cetra and Nancy J. Ruddy have made an indelible mark on the face … Continued

ARO Residential Tower Gives the Former Roseland Ballroom a New Look

ARO Residential Tower Gives the Former Roseland Ballroom a New Look In a sea of iconic skyscrapers, it’s a challenge to stand out in midtown Manhattan. One firm’s strategy? Toss aside the rulebook completely. For its new luxury Midtown West tower, architecture and interior design studio CetraRuddy—helmed by John Cetra, FAIA, and Nancy J. Ruddy—eschewed … Continued

Next Act for Roseland Ballroom Site – The first look inside ARO

Next Act for Roseland Ballroom Site Where the Roseland Ballroom once stood on West 52nd Street now rises ARO, a collection of Midtown West rentals from renowned architectural firm CetraRuddy. When complete, ARO will rise over 60 stories into the air and contain 426 luxury apartments for rent, ranging in size from studios to a … Continued

Exploring the neighborhood around ARO

What’s it like to live in New York City’s most buzz-worthy neighborhood? Residents will tell you all about living in and amidst innovative architecture, access to world-class dining and entertainment, and the ability to go nearly anywhere in the 5 boroughs in under an hour. But if you’re seeking your first no-fee Midtown West rental, … Continued

Low-Key Cool in Midtown

It’s August in Midtown West: locals are flocking to parks; pool covers are packed away; shorts, skirts, and tank tops are back in rotation; and alfresco dining is all the rage. With the neighborhood fully immersed in summer fun, residents of ARO’s Midtown West luxury apartments will find a bevy of places to be and … Continued

New York’s best new buildings: ARO

New York’s best new buildings: ARO ARO features prominently in the New York Post’s roundup of the best new buildings in New York City. Renters looking for that perfect perch in the sky will love ARO, the newest collection of no-fee Midtown West apartments from developer Algin Management and architecture firm CetraRuddy. The tower, rising … Continued

New NYC apartments hitting the market: Spring 2018

New NYC apartments hitting the market: Spring 2018 The Roseland Ballroom on West 52nd Street is no more. In its place rises ARO, the tower from developer Algin Management and design firm CetraRuddy that is bringing a touch of modern style to the otherwise architecturally conservative neighborhood. ARO, which will be home to 426 Midtown … Continued

Roseland Ballroom’s Futuristic Replacement “ARO” Nears Completion At 242 West 53rd Street, Midtown Manhattan

Roseland Ballroom’s Futuristic Replacement “ARO” Nears Completion At 242 West 53rd Street, Midtown Manhattan New photos from New York YIMBY show that the composite-metal panels have nearly reached the top of Algin Management’s ARO, the 62-story residential tower on West 52nd Street. When complete, ARO will be home to 426 Midtown West rentals ranging in … Continued

Roseland Ballroom-replacing Midtown skyscraper now looks like its renderings

Roseland Ballroom-replacing Midtown skyscraper now looks like its renderings Curbed checks in with construction at ARO, the sleek tower that looks more like its renderings every day. The 62-story tower, which rises from the former site of the Roseland Ballroom on West 52nd Street between 7th and 8th Avenues, features a glass facade wrapped in … Continued

Project Horizon

PROJECT HORIZON As the folks at w42st.com will tell you, Hell’s Kitchen is undergoing massive changes. For example, after Lady Gaga gave the Roseland Ballroom a proper send-off in 2014, the site on West 52nd Street between 7th and 8th Avenues, where the megaclub had stood for 95 years, was quiet. Then, last year, Algin … Continued