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What’s it like to live in New York City’s most buzz-worthy neighborhood? Residents will tell you all about living in and amidst innovative architecture, access to world-class dining and entertainment, and the ability to go nearly anywhere in the 5 boroughs in under an hour. But if you’re seeking your first no-fee Midtown West rental, … Continued
It’s August in Midtown West: locals are flocking to parks; pool covers are packed away; shorts, skirts, and tank tops are back in rotation; and alfresco dining is all the rage. With the neighborhood fully immersed in summer fun, residents of ARO’s Midtown West luxury apartments will find a bevy of places to be and … Continued
New York’s best new buildings: ARO ARO features prominently in the New York Post’s roundup of the best new buildings in New York City. Renters looking for that perfect perch in the sky will love ARO, the newest collection of no-fee Midtown West apartments from developer Algin Management and architecture firm CetraRuddy. The tower, rising … Continued
New NYC apartments hitting the market: Spring 2018 The Roseland Ballroom on West 52nd Street is no more. In its place rises ARO, the tower from developer Algin Management and design firm CetraRuddy that is bringing a touch of modern style to the otherwise architecturally conservative neighborhood. ARO, which will be home to 426 Midtown … Continued
Roseland Ballroom’s Futuristic Replacement “ARO” Nears Completion At 242 West 53rd Street, Midtown Manhattan New photos from New York YIMBY show that the composite-metal panels have nearly reached the top of Algin Management’s ARO, the 62-story residential tower on West 52nd Street. When complete, ARO will be home to 426 Midtown West rentals ranging in … Continued
Roseland Ballroom-replacing Midtown skyscraper now looks like its renderings Curbed checks in with construction at ARO, the sleek tower that looks more like its renderings every day. The 62-story tower, which rises from the former site of the Roseland Ballroom on West 52nd Street between 7th and 8th Avenues, features a glass facade wrapped in … Continued
PROJECT HORIZON As the folks at w42st.com will tell you, Hell’s Kitchen is undergoing massive changes. For example, after Lady Gaga gave the Roseland Ballroom a proper send-off in 2014, the site on West 52nd Street between 7th and 8th Avenues, where the megaclub had stood for 95 years, was quiet. Then, last year, Algin … Continued
NEW DEVELOPMENT: Roseland tops out ARO; Brokers tapped for two-building South Bronx project The ARO tower is nearing completion, and the building has already been honored with a pair of prestigious design awards. Before construction even began, architecture firm CetraRuddy’s striking design received Architecture Podium’s 2015 International Architecture Award and the 2015 SARA National Design … Continued
Roseland Ballroom-replacing Midtown skyscraper gets a new name, new look ARO topped out at more than 700 feet in late 2017, and pictures from Curbed show the building’s white lattice facade nearing the roof. ARO is a new residential tower from developer Algin Management and architecture firm CetraRuddy that is located on the former site … Continued
The Power Designers of New York City Are All About Green Spirit According to Commercial Observer, the most valuable commodity in Manhattan real estate isn’t square footage but natural light, and no one understands better than John Cetra, founder of CetraRuddy, how to balance the demands of residents with the tight space constraints imposed on … Continued