Residents of the curvy new tower at 242 West 53rd known as ARO will find themselves overwhelmed by the bounty of entertainment venues nearby. Midtown West is close to the Theater District and the internationally acclaimed halls of Lincoln Center — not to mention a few lesser-known spots. Keep reading for a rundown of the … Continued

This past November, Vintage Classics republished Nigella Lawson’s 1998 best-seller “How to Eat: The Pleasures and Principles of Good Food,” and there may be no better companion to your new chef-worthy kitchen in your Midtown West luxury apartment at ARO. Lawson does sophisticated cooking and luxurious entertaining with ease and aplomb. The carefully designed kitchens … Continued

Filmmaker Frank Capra once famously said, “Don’t follow trends, start trends.” Rock legend David Bowie expressed this idea another way: “Tomorrow belongs to those who can hear it coming.” For these two iconoclasts, breaking the mold was their default setting; they were born to push their respective art forms in new directions. But that’s not … Continued

What makes for the perfect luxury apartment rental? Location is certainly a factor, as is design. But even the most beautiful and perfectly-located apartment needs amenities that are practical, thoughtful, and more than a little fun. At ARO, you’ll be checking the weather forecast and hoping for a rainy or snowy Saturday, just so you … Continued