PROJECT HORIZON
As the folks at w42st.com will tell you, Hell’s Kitchen is undergoing massive changes. For example, after Lady Gaga gave the Roseland Ballroom a proper send-off in 2014, the site on West 52nd Street between 7th and 8th Avenues, where the megaclub had stood for 95 years, was quiet. Then, last year, Algin Management began construction on ARO, a 62-story tower that will be home to 426 Midtown West luxury rental apartments. Architecture firm CetraRuddy handled the design, producing a curvy building with a modern facade that features a geometric grid of white composite-metal panels that wrap around each floor. Inside, residents will enjoy 10-foot ceilings, high-end finishes and appliances, and a suite of indoor and outdoor amenities that spans over 40,000 square feet._