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Every now and again, it’s okay to abandon yourself to a treat or two—and Midtown West is home to many wonderful emporiums that peddle tantalizing ice cream, high-end cakes, and delightful hot chocolates. Allow us to guide you to the sweet spots near your Hell’s Kitchen luxury no-fee rental apartment at ARO.
New York is a busy city, with about 60 million people a year flocking to the streets of the Big Apple. Luckily for residents at ARO, the curved glass tower at 242 W 53rd St, it is possible to take a change of pace and escape the hustle and bustle, whether practicing free throws or perfecting the backstroke.
There is something deeply satisfying about ice skating outdoors. The sounds of the skate blades scoring the ice are the perfect evocation of the winter season, and the graceful twirls and turns of skaters beautifully mimic the falling snow. Skating outdoors in New York City is a seasonal pastime that has been immortalized and romanticized in many classic films. It’s more than just the stunning backdrop; there’s a certain sense of wonder and nostalgia that goes along with it. Fortunately, residents of the Midtown West luxury no-fee rental apartments at ARO have two of the city’s best rinks right in their own backyard.
Surrounded by the best views of Manhattan and beyond, ARO’s unique design has made it an icon among Midtown West skyscrapers. The dramatic vantage point offered by this exceptional building, however, is just the start. In addition, the interior of each residence boasts floor-to-ceiling windows, organic finishes, custom cabinetry, and more. We invite you to take a tour of the model residences at ARO, designed with gorgeous decor pieces by Restoration Hardware, and discover the finest in Hell’s Kitchen luxury no-fee rental apartments.
The building currently known as “New York City Center” was constructed in 1923 and has been a haven for the arts since 1943—when Mayor La Guardia decided to renovate the space instead of knocking it down.
ARO is one of the high-rise jewels of Midtown West. Over 60 stories tall, it cuts an elegant, curvaceous figure—rising into the NYC skyline in a dazzling show of sculptural, fluid twists.
ARO came out ahead in Lux Exposé’s roundup of the best indoor pools around New York City. Residents of these Midtown West no-fee luxury apartments have access to a suite of wellness amenities, with the glorious indoor pool at their center. The pool is flanked on one side by “a custom vitreous glass tile wall … Continued
Picture this: a soft blanket of snow has fallen across the city, and you’re walking in your warmest coat, stopping to stare into the festive window displays of your favorite neighborhood boutiques. Then, you duck into a dark, cozy theater to watch some of the world’s most talented performers. If you’ve ever had trouble getting … Continued
Bright and clever storefront displays, sumptuous handmade goods, and cheery holiday markets are appearing all around the Midtown West no-fee luxury apartment rentals at ARO, infusing the neighborhood with holiday magic. If you started planning and shopping for your loved ones back in July, we salute you. If you’re just now getting started, there’s no … Continued
The sleek new collection of Midtown West luxury no-fee apartments at ARO puts residents in the exhilarating heart of Manhattan, living just blocks away from some of the world’s finest dining and entertainment venues. Never is this proximity more rewarding than during New York Comedy Festival, the city’s premier comedy showcase featuring more than 200 … Continued