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As a world capital of culture, cuisine, and couture, it is easy to forget that Manhattan is an island. Unless, of course, you see the cityscape from the rarified vantage point of the no-fee Midtown West luxury apartments at ARO. There, 60 stories up, and through the expansive floor-to-ceiling windows, you can really see the … Continued
The stylish, airy tower at 242 West 53rd Street is home to a sophisticated group of New Yorkers who know how to take full advantage of living in the world’s cultural capital. Residents of the Midtown West rentals at ARO will find themselves in the beating heart of architecture, art, and food. And with a … Continued
Residents of the curvy new tower at 242 West 53rd known as ARO will find themselves overwhelmed by the bounty of entertainment venues nearby. Midtown West is close to the Theater District and the internationally acclaimed halls of Lincoln Center — not to mention a few lesser-known spots. Keep reading for a rundown of the … Continued
This past November, Vintage Classics republished Nigella Lawson’s 1998 best-seller “How to Eat: The Pleasures and Principles of Good Food,” and there may be no better companion to your new chef-worthy kitchen in your Midtown West luxury apartment at ARO. Lawson does sophisticated cooking and luxurious entertaining with ease and aplomb. The carefully designed kitchens … Continued
Filmmaker Frank Capra once famously said, “Don’t follow trends, start trends.” Rock legend David Bowie expressed this idea another way: “Tomorrow belongs to those who can hear it coming.” For these two iconoclasts, breaking the mold was their default setting; they were born to push their respective art forms in new directions. But that’s not … Continued
What makes for the perfect luxury apartment rental? Location is certainly a factor, as is design. But even the most beautiful and perfectly-located apartment needs amenities that are practical, thoughtful, and more than a little fun. At ARO, you’ll be checking the weather forecast and hoping for a rainy or snowy Saturday, just so you … Continued
First Look At Four Hot Skyscrapers Starring in the Forbes roundup of Manhattan’s hottest forthcoming skyscrapers is ARO, the 62-story rental building slated to house 426 luxury no-fee Midtown West apartments. This curvy tower is located on the former site of the renowned Roseland Ballroom and is keeping the area stylish with its sleek white-metal … Continued
The Hottest Real Estate Trends in NYC Right Now The New York Post featured ARO, an exquisite building designed by husband-and-wife team John Cetra and Nancy Ruddy, on its list of hot New York City projects designed by local architects. This collection of luxury Midtown West NYC apartments is housed in a 62-story tower with … Continued
Roseland Ballroom-replacing rental launches from $2,900/month Five years after the project was announced, Curbed is reporting that leasing has launched at ARO, the 62-story tower bringing 426 luxury rentals to the Midtown West neighborhood in NYC. ARO, which was designed by CetraRuddy Architects, is located on the former site of the Roseland Ballroom and will … Continued
New NYC Apartments for Rent: Fall 2018 (ARO) Curbed has released their list of exciting new rental homes coming to market across the city this fall, and on that list is ARO. Located on the former site of the Roseland Ballroom, ARO is a new collection of 426 Midtown West luxury rental apartments ranging in … Continued