EFFECTIVE DATE: OCTOBER 22, 2020
We collect personally identifiable information, such as your name, alias, signature, address, phone number, mobile phone number, e-mail address, and other information that personally identifies you (collectively, “Personal Identification Information”). In connection with the receipt of your Personal Identification Information, we may also receive other information about you, such as your desired home type, current residential status (e.g., whether you rent or own), how you learned about our company or apartments, our other communities that you are interested in, agent or broker that you work with, and your other preferences and characteristics (collectively with the Personal Identification Information, the “Personal Information”).
We receive your Personal Information when you voluntarily provide it to us through features of our Website and Systems, such as information request forms and account registration forms. We also receive your Personal Information when you voluntarily provide it to us through visits to the rental office such as when you fill out a tenant/renter registration card and/or application. We may also receive Personal Information (such as your social network ID) from third party social media websites and services if you choose to enable certain features, such as logging in with your social media account information.
If you rent a home in an algin related building, we may receive certain other Personal Identification Information and Personal Information about you in connection with your lease/rental/application, such as your social security number, driver’s license number or other government identification number, occupation, and employer. Personal Information may be collected directly by us or by third party service providers that we contract with to act on our behalf.
It may be possible to link certain Usage Data (such as IP address) to a particular individual or household. However, except in cases where the user has voluntarily registered with our Website or Systems (as described above), we do not undertake to use Usage Data in order to obtain information that identifies a particular individual or household.
Usage Data may be collected directly by us or by third party service providers that we contract with to act on our behalf.
We may use tracking technologies such as cookies, web beacons, and similar technologies to collect Usage Data. Generally, these tracking technologies are small data files placed on your computer, mobile phone, or other devices that allow us to recognize a device, track user activity, and collect Usage Data. Tracking technologies allow us to offer you a more personalized experience, including the ability to keep track of information so that you do not have to re-enter it each time you visit our Website and Systems. The tracking technologies also enable us to collect Usage Data about users’ visits to our Website and Systems in order to support our marketing and promotional efforts and to operate and administer our Website and Systems.
Unless you register with our Website or Systems, information collected by these tracking technologies is anonymous and we do not use tracking technologies in order to obtain Personal Identification Information. If you voluntarily register with our Website or Systems (such as by filling out an online registration form to join our interest list), we may be able to connect the Personal Identification Information you provide to information collected from tracking technologies about your usage and interaction with our Website and Systems when you use the same device and/or network that you used to register with us, and we may do so. As described above, if we connect your Usage Data to your Personal Identification Information, such Usage Data shall be considered “Personal Information” under this Privacy.
We may use third party advertising companies and networks in order to deliver our advertising to you on the Website and Systems and on other third party websites that you visit. These third party companies and ad networks may collect Usage Data about your visits to our Website and Systems and other third party websites in order to provide targeted advertising to you.
We may use Google Analytics. Google Analytics is a web analysis service offered by Google that collects, tracks and analyzes Usage Data. For more information about how Google Analytics collects and processes data, visit www.google.com/policies/privacy/partners/, or any successor URL. We may implement certain Google Analytics advertising features, including, but not limited to, Remarketing with Google Analytics, Google Display Network Impression Reporting, Google Analytics Demographics and Interest Reporting, Segments and Campaign Manager. To learn how to opt out of Google Analytics tracking, visit https://tools.google.com/dlpage/gaoptout, or any successor URL.
HOW WE USE INFORMATION
We use the information we collect to support our marketing and promotional efforts and to enhance the services we provide. We may use your Personal Information in order to respond to your requests, provide services to you, and contact you with advertisements and informational messages. For example, we may use your Personal Information to call you and to deliver marketing e-mails, text messages and/or direct mail to you.
If rent an apartment from us, we will use your Personal Information to communicate with you about your rental and for business purposes completion of your lease and transaction. We may also communicate with you after the transaction is complete about your home and related services as well as use for emergency contact.
The Company may also use Usage Data that we collect for analytical purposes in conjunction with our marketing and promotional efforts and to improve our Website and Systems. The Usage Data we collect may be used to examine user preferences, compile statistics, and to administer and improve our Website and Systems. As described above, Usage Data and tracking technologies may be used to provide our marketing materials to you.
We do not sell your Personal Information that we receive to third parties.
We may share Personal Information and Usage Data that we collect with our trusted third party service providers or agents to provide services for us and/or to perform services on our behalf. We may contract with service providers to provide certain information technology (IT) services for us, such as data storage and hosting and maintenance services for our Website and Systems. We may also contract with service providers to perform marketing and promotional services for us and to deliver advertising to you and others on our behalf (e.g., e-mail, text message, and/or direct mail campaigns).
We disclose Personal Information and other information as required by law, such as to comply with a subpoena or similar legal process. We may also disclose Personal Information and other information to government or law enforcement officials or private parties as we deem reasonably necessary or appropriate in order to comply with the law, protect our rights or property, protect your health and safety or the health and safety of others, investigate fraud, or respond to a government request.
In addition to the sharing and disclosure described above, the Company may compile Personal Information and Usage Data and disclose such information in aggregate and/or in a deidentified form to advertisers for marketing and promotional purposes. However, in these situations we will not disclose information that could be used to personally identify you.
“Request to Delete.” Under the CCPA, California residents also have the right to request that the Company delete any Personal Information which we have collected from such resident (referred to as a “Request to Delete”). We may not be able to delete your Personal Information in response to such a request in certain circumstances, such as if we need to maintain the Personal Information in connection with your rental of an apartment from the Company, if you registered as a prospective renter and we need to maintain such information in connection with a broker referral program, to comply with a legal obligation, or in other circumstances. We will notify you if you request that we delete your Personal Information and we are unable to do so.
To submit a request under the CCPA, please contact us by any of the following methods: (a) by e-mail at CCPACOMPLIANCE@ALGINNY.COM or (b) submit a written request at our corporate office located at 183 Madison Avenue Suite 1602 New York, NY 10016. When you submit a request by e-mail or in writing, please use “California Privacy Request – CCPA” in the subject line so that we may properly route your request. With your request, please specify whether you are submitting a “Request to Know” and/or “Request to Delete,” as described above. If you are submitting a “Request to Know,” please describe the information pursuant to the CCPA that you are requesting. We will contact you for additional information if we are unable to determine the specific nature of your request.
Please allow forty (45) days for us to respond to your request. We will let you know if we need more time to respond to your request. When we receive your request pursuant to the CCPA, we will need to verify that you are the California resident about whom the request is directed (SHOULD PROBABLY INCLUDE PROOF OF CA RESIDENCY). Wherever feasible, we will try to verify your identity without requesting additional Personal Information. However, in order to verify your identity, it may be necessary for us to request additional information from you, in which we will contact you in the manner you specified. Pursuant to the CCPA, our response will cover the 12-month period preceding our receipt of your request.
You have a right not to receive discriminatory treatment by the Company for the exercise of privacy rights conferred by the CCPA.
In addition, under California Law SB 27, California residents have a right to receive once per year, from businesses with whom they have an established business relationship, the types of Personal Information that the business shared with third parties for the third parties’ direct marking purposes during the immediately preceding calendar year, and the identities of the third parties with which the business shared information. To request such information from us, please send an e-mail to CCPACOMPLIANCE@ALGINNY.COMor submit a written request at our corporate office located at 183 Madison Avenue Suite 1602 New York, NY 10016 and include the phrase “California Privacy Request – SB 27” in the subject line and provide us with your name, mailing address and e-mail address. Allow thirty (30) days for a response.
If you are a California resident, please refer to the section above entitled “Notice of Your California Privacy Rights” for information regarding your privacy rights and instructions for submitting requests.